Ilaria Ugenti has been the Reputation Leader at Ipsos Doxa since 2018.
She has gained nearly thirty years of experience in market research after graduating in Economic and Social Disciplines from Bocconi University.
Ilaria leads a team of over 15 people with diverse expertise and specializations across various backgrounds and business sectors. Reputation management involves studying highly diversified business sectors and listening to numerous stakeholders (opinion leaders, influencers, companies, the general public, consumers, and employees). It also entails analyzing various topics that influence and are influenced by reputation, such as socio-economic and cultural contexts, sentiment, communication, sustainability, and employer branding.
Throughout her career, Ilaria has developed extensive and specific experience in the gaming sector, focusing particularly on perceptual and social dynamics. She now applies these skills to promote a culture of responsible gaming: as of March 2026, she has joined the Scientific Committee of the FAIR Foundation.
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